In a groundbreaking collaboration, Jazz’s ROX, Pakistan’s premier youth lifestyle brand, has teamed up with Nothing, the innovative London-based tech brand famous for its sleek transparent designs and advanced technology. In partnership with Yellostone Technologies, one of Pakistan’s top distributors, they are proud to introduce Nothing’s iconic devices to the Pakistani market for the very first time.
New Nothing Smartphones Now Available in Pakistan
with the exciting partnership, consumers in Pakistan can now get their hands on Nothing’s latest models, including the highly anticipated Phone (2), Phone (2a), and CMF Phone 1. To celebrate the arrival, early buyers of the Nothing Smartphones (2) and Phone (2a) will receive a free pair of CMF Buds, along with the special ROX Insane Vibe The bundle provides an impressive 200 GB of high-speed data, along with 5,000 minutes for calls to any network and 5,000 SMS messages
Special Offers for Early Buyers
Thanks to this groundbreaking partnership, consumers in Pakistan can now enjoy Nothing’s newest devices, including the highly anticipated Phone (2), Phone (2a), and CMF Phone 1. To commemorate this launch, those who purchase the Nothing Phone (2) or Phone (2a) early will be gifted a pair of CMF Buds. On top of that, they’ll receive the exclusive ROX Insane Vibe Bundle, packed with 200 GB of high-speed data, 5,000 minutes for all networks, and 5,000 SMS.
| Model | Price (PKR) | Included Offer |
| Nothing CMF Phone 1 (8+128GB) | 84,900 | Complimentary CMF Buds |
| Nothing Phone 2a (12+256GB) | 144,900 | Complimentary CMF Buds |
| Nothing Phone 2 (12+512GB) | 239,900 | Complimentary CMF Buds |
Kazim Mujtaba, President of Jazz’s Consumer Division, expressed that partnering with Nothing marks a bold stride in their ongoing mission to bring futuristic and transformative technology experiences to users across Pakistan.
With over 100 million customers across the country, Jazz is proud to exclusively launch the Nothing phone series with ROX, our lifestyle brand for youth. ROX and Nothing share a vision of providing seamless connectivity, superior performance, and an exceptional experience for every user.”
Rishi Kishor Gupta, Regional Director for Nothing in the MEA region, pointed to the rising potential of Pakistan’s smartphone industry, noting that the country’s fast-growing market presents exciting new opportunities for innovation and expansion, as a fantastic opportunity to introduce Nothing’s innovative tech and bold design to a new group of users. This is just the beginning of our ongoing mission to make tech more engaging, more creative, and more available to everyone.
Nothing Smartphones, Future of Mobile Technology
Carl Pei, CEO of Nothing, spoke about the brand’s mission, explaining that they aim to reshape the tech experience and, moreover, bring back the sense of wonder it once inspired. Specifically, think back to those days when every new gadget filled you with thrill; that’s the feeling we’re bringing back.
This partnership marks a new era in Pakistan’s tech scene, introducing groundbreaking products that blend superior functionality with stunning, unique designs.
Additionally, this collaboration aims to enhance user experience and, in turn, foster innovation in the industry.
Farid Jan, CEO and Founder of Yellostone Technologies, expressed his vision, stating, “We truly understand the aspirations of Pakistan’s younger generation. In a market flooded with similar offerings, Nothing presents a unique alternative that stands apart.
Our collaboration aims to bring groundbreaking smartphones to Pakistan, with plans to introduce Nothing’s smartwatches and earbuds soon. We’re committed to making these products widely accessible while ensuring every customer enjoys an exceptional shopping experience.
In line with Jazz’s dedication to innovation, its partnership with Nothing marks a significant evolution as the company moves beyond providing just connectivity and delves into a more expansive digital landscape.
As Pakistan’s leading ServiceCo, Jazz serves over 100 million customers with services like fintech (JazzCash), entertainment (Tamasha), digital self-care (SIMOSA), InsurTech (FikrFree), cloud solutions (Garaj), and gaming (GameNow).
Where to Buy Nothing Devices in Pakistan
You can now find Nothing products at 10 Jazz Experience Centers in key cities across Pakistan. Soon, these products will also be available online through the ROX App, offering customers easy access to the latest tech innovations.
