Yusuf Dikec, a Turkish Olympic silver medallist, is working to ensure that his now-famous pose from the Paris Olympics remains exclusively his. Steps have been taken by Dikec to trademark the iconic stance, especially after others’ previous attempts to do so were rejected.This effort reflects his desire to maintain control over the image that has become synonymous with his personal, as noted by his coach, Erdinc Bilgili.
The pose, in which Dikec stands with his hand casually in his pocket, rapidly gained popularity online. As a result, it became widely imitated and turned into various memes across social media platforms. Public figures, including billionaire Elon Musk and Chelsea footballer Nicolas Jackson, have been seen replicating this stance, further cementing its association with Dikec’s calm and composed nature.
Capitalizing on the viral trend, merchandise featuring Dikec’s image, such as T-shirts and mugs, has already entered the market. This wave of products underscores the widespread appeal and recognition of the pose.
Although the Turkish trademark office has yet to comment on the application, there is considerable anticipation surrounding the outcome. If successful, this trademark could lead to more official merchandise and enhance Dikec’s status as a cultural icon.
